Utility is for Machines
To deliver value (meaning) for others, we need to have access to understand what something means for us. Only when we can articulate the meaning (in a product, service, or idea) we can consider how others might see it in their place of practice.
Meaning must not be conflated for utility. Utility is what machines do. It is a wholly functional, undifferentiated place.
In aggregate, the delta between the value you deliver and the (non-differentiated) utility is your practice’s aesthetic.
This week, I invite you to consider your aesthetics.