When we look for a traditional scale (the same thing, more people), we look for a common denominator. What is the most legible and sticky version of my idea and thought? This system runs on clarity and seeks sameness. Economically, it is of fixed value, made to move as far from the creator as possible, amplified and rehashed by marketing.
Vertical …
Keep reading with a 7-day free trial
Subscribe to Being in Space to keep reading this post and get 7 days of free access to the full post archives.