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Branding
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Branding

Nitzan H.'s avatar
Nitzan H.
Nov 13, 2023
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Branding
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Counterintuitively, when it comes to language and ideas, branding operates against aesthetics. If a practitioner’s ideas or activities are alive (developing in opinions with time and people), then branding (scripting) freezes aesthetics and limits how these ideas meet people. The experience of disembodied communication is very visceral. Consider the las…

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