Being in Space |||

Counterintuitively, when it comes to language and ideas, branding operates against aesthetics. If a practitioner’s ideas or activities are alive (developing in opinions with time and people), then branding (scripting) freezes aesthetics and limits how these ideas meet people. The experience of disembodied communication is very visceral. Consider the last time you spoke to a person very clearly choreographed. This bind is brighter when a creative  choreographs themselves, citing some invisible rule book for existing and running a business, not taking the time and the tensility to consider the sport they chose to participate in.

This week, I invite you to read your writing and look for branded language.

Up next Open Source Open-source culture puts access above anything else. It does not ask for care or meaning, and by ignoring those aspects of communication, it often Creativity is the ability to be yourself next to others. Creativity is intrinsic; once it is articulated, it moves to production. It is there to be
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